At re:publica 2017, Strategy Of ‘The Facebook Empire’ Revealed By Patents

In a talk at the re:publica 2017 in Berlin this week, academics from the Share Lab Project presented how they relied on an unusual resource to get a measure of the algorithms of Facebook. By reading through a part of the 8000 patents registered by the company, the researchers were able to shed some light into the process of how the "Empire" turns the raw data they treat their users as into those valuable big data golden profiles that then can be marketed.







