Trademark Owners Take On Internet Search Engines
By Liza Porteus for Intellectual Property Watch
NEW YORK - Popular search engines like Google are proving to be formidable foes to trademark holders trying to maintain a strong grip on their property in keyword advertising on the Internet, experts said on 10 September.
There are numerous search engines people can use to look up information online, but Google is not only the most popular, it is also involved in a litany of lawsuits involving online ads and trademarks. So far, Google has prevailed in US courts, but has lost similar trademark cases in France.
