Survey Finds Promising Future, Major Challenges For Augmented And Virtual Reality
Optimism is said to exist about the future of augmented reality (AR) and virtual reality (VR) following a survey completed by over 650 respondents in the industry. Though growth and investment are anticipated, concerns about a lack of compelling content and cost and issues with the user experience were among the survey’s key findings. Legal risks were identified as well, with the highest percentage relating to technology and intellectual property licensing.









