Alexandra Nightingale

Alexandra Nightingale

Survey Finds Promising Future, Major Challenges For Augmented And Virtual Reality

Optimism is said to exist about the future of augmented reality (AR) and virtual reality (VR) following a survey completed by over 650 respondents in the industry. Though growth and investment are anticipated, concerns about a lack of compelling content and cost and issues with the user experience were among the survey’s key findings. Legal risks were identified as well, with the highest percentage relating to technology and intellectual property licensing.

IP Offices Focus On Educating Younger Population About IP Protection

Intellectual property rights awareness campaigns are increasingly targeting the younger population, as early as primary school, according to several country presentations at the World Intellectual Property Organization enforcement committee this week. WIPO is also developing an Education Took Kit for teachers of children aged 5 to 18. However for some countries, this education should encompass a broader view on IP than only enforcing rights.

Committee Agrees WIPO Strategic Plan To 2021: Possible Rethink For Policymaking

Anticipating a degree of uncertainty ahead for the global economy and intellectual property system, the World Intellectual Property Organization in a new six-year strategic plan looks at likely future policy debates, a focus on infrastructure and training, and possible ways to bring about better negotiations at the UN agency.

The Significance Of Uruguay’s Win Over Philip Morris International

The tobacco industry’s global efforts to use bilateral and multilateral agreements to challenge the spread of tobacco control measures such as trademark-minimising plain packages were dealt a significant blow last week when the World Bank dispute settlement body dismissed a case brought by Philip Morris against the government of Uruguay.

The decision is seen a landmark for those who view the company as using test cases to continually challenge and delay public health protection measures and discourage other countries, particularly those with fewer resources, from strengthening their health regulations. Additionally, the case reasserted that trademarks are subject to government regulations and also illustrated the role that international organisations and actors can play in support of national governments defending their health measures.

EU Anti-Counterfeiting Rapid Intelligence System: One Database For All Data On IPR Infringement

The European Union Intellectual Property Office (EUIPO) and the European Commission Trade Directorate recently launched a new intellectual property enforcement tool that aims to pool together all data relating to IP rights infringement experienced by EU companies into one database to help build prevention strategies. This is one of many new EU initiatives to counter growing IPR infringement and counterfeits.