Five Ways To Handle “Brand Identity Crisis”
How to handle the media when a brand identity crisis erupts? The Brand Protection Council (BP Council) counts 5 ways: 1. Get back to basics with the “3 Rs” – Regret, Reassurance and Remedy 2. Have a crisis response plan…

The Intellectual Property Watch Monthly Edition features top news on international IP policymaking, the latest on who is coming and going in the international IP community, news briefs and more. The February edition is now available for subscribers.